Posted: Tue, 18 Jun 2013 14:15:38 +0000
By Savannah McClelland In the complex world of online advertising, one of the pitfalls is the existence and popularity of ad blocking software; there is one program, however, that advertisers and consumers can agree on as an important innovation: Ghostery, by the Evidon Company. Ghostery is an ad block tool that allows users to scan [...]
Posted: Mon, 17 Jun 2013 13:31:17 +0000
By Savannah McClelland A handful of unrelated reports have painted a picture of the decline of ads targeted for desktop computing. The most recent, conducted by eMarketer, suggests that desktop-based advertising will peak in 2014, and then begin falling off in 2015. This is bolstered by previous studies showing that one in three Americans now [...]
Posted: Thu, 13 Jun 2013 14:03:23 +0000
Last night was the 3rd annual bowling party/tournament for the employees of BMI Elite, Crush Ads and Healthy America Group. For the second year in a row, John Mastrangelo beat Ryan McGinnis and was the best bowler. He got another big trophy and a cold bucket of ice poured down his back. The winning team [...]
Posted: Tue, 11 Jun 2013 07:54:36 +0000
By Savannah McClelland According to estimates made by eMarketer, retailers in the United States will increase their spending by another 14% this year, coming to a total of $9.4 billion. By next year, eMarketer estimates that figure will surpass $10.4 billion. The recent report by the data aggregation and analysis company indicates that retailers account [...]
Posted: Mon, 10 Jun 2013 15:12:25 +0000
By Savannah McClelland Facebook announced on Thursday that, in order to make ad units more accessible to marketers, it is planning to cut back its offerings from 27 ad units to approximately half that number. Among the changes, Facebook will be removing Offers for online deals, though the announcement made clear that it will keep [...]
Posted: Fri, 07 Jun 2013 08:00:07 +0000
By Savannah McClelland According to a press release from WPP, one of the “big four” global advertising holding companies, it has come to an agreement with Twitter to expand data-driven marketing. The WPP press release explains, “Covering data and analytics, or what we now call data investment and management, media investment and social media, the [...]
Posted: Thu, 06 Jun 2013 08:05:05 +0000
By: Savannah McClelland According to an eMarketer study published Tuesday, Amazon brought in an estimated $450 million in advertising revenue for 2012. The company grew its advertising business by almost two-thirds between 2011 and 2012, and the report estimates that it will increase by another half this year, making Amazon’s ad business even larger than [...]