By Austin Lovvorn
Blogging is one of the most crucial aspects of generating leads online. Being able to promote your blog through social media and other realms will also increase the ability to generate leads. It almost seems like common sense- the more exposure, the larger audience base your blog will attract. The analysts over at HubSpot have found another effective way to create lead generation through blogs. Auto publishing your blog through social media networks actually increases your leads by 50%. They also found that companies who used social media as a publishing tool to schedule their social media posts found to have three times as many leads than a company who didn’t.
So what tips can a company use to get the most effectiveness through social media blog promotion? First, your blog titles should be the first part to be analyzed to ensure search engine optimization. The title needs to be relevant to the content of the blog and your keywords should be strategically placed throughout the blog. Using this strategy effectively, could ultimately help your blog be grabbed by the search engines algorithm created an unusual early high rank.
Within the content should be information for your reader to want to share to their audience. Being able to optimize your blog to be sharable will increase its value extremely. Also, providing the blogs audience with other social sharing buttons will help it spread as well. Using a platform that automatically schedules blog posts on social media is extreme advantage that will set it above the rest. Being able to establish a good time to post blogs to your social media networks will only be optimized through trial and error. Figuring out which times create the most engagement on your social networking will optimize your blog effectively.