For the first time ever, the United States will spend more on mobile advertising than any other country. Advertisers in the United States will spend more $2.3 billion while Japan falls to second spending close to $1.7 billion in 2012. Smartphone growth and mobile internet usage is growing very quickly in the U.S. where the majority of people use smartphones, causing a lot of interest from advertisers. The U.S. mobile ad market is expected to growth by 96% in 2012, a smaller growth from 127% in 2011, but analysts are expecting numbers to drop while the market matures.
Despite the booming interest in mobile advertising worldwide, mobile advertising only accounts for about one percent of total ad spend in the U.S. & worldwide. Global media ad spending is projected to grow 7.4% this year to $542.3 billion, with the Olympics giving it a small nudge, but is projected to decline next year by 6.4%. Next year China will reach $53 Billion, surpassing spending by Japan for the first time, and placing it behind the U.S. as the country with the second highest amount in ad spending.