On a daily basis you can find Alex working on email campaigns, landing pages, website redesigns or internal marketing material for BMI Elite and Crushads. Alex is proficient is Photoshop, InDesign, Flash, Dreamweaver, After Affects and Edge. Alex has considered himself an artist from day one, but has been working professionally for the past 12 years.
The goal was to make a bright and lively landing page. Something that would inspire and get you motivated to ‘feel the burn’. It’s a revolutionary new product in the health and fitness industry that brings the gym straight to your feet!
While learning basic build & design in an entry level computer science class, Alex found his passion in graphic design and marketing. Always being interested in how advertisements looked growing up as a kid, he found his passion behind art and how it manipulates the way people act. For example, Alex explains that by changing the color of a word or button from red to blue can cause an entirely different emotion in people on a subconscious level, so much, that they can’t help but to have a predetermined reaction. Alex really enjoys creating those situations within the art and conveying a great message to consumers.
Alex headed the BMI Elite Graphic Design team creating 3 different styles of landing pages with multiple different variations of buttons, arrows, titles, etc. that resulted in over 5000+ variations. They tested these different style of variations to see how they related to each targeted demographic group.
Alex loves the fact that he can be creative through wide variations of morphing elements no matter which client he is currently working for. His passion is working within the constraint of rules and regulations of corporate design within each client while still able to be creative at the same time. Sometimes, Alex finds it hard to explain to clients that there is not a “magic photoshop” button that, once pressed, everything is perfect. Having to explain to clients that his work entails a huge capacity of time and mental energy is Alex’s least favorite part of the job.
Designing the “CrushAds” website was one of Alex’s first project at BMI Elite. The goal was to create a very corporate and fun site that was bright and loud and show that they like to have fun in the sun.
For the first 23 years of his life, Alex grew up in Fairbanks, Alaska. He explained that most of his inspiration came from growing up in such a beautiful place. When not working on his next design, Alex is a musician for a local band, playing in bars all around the south Florida scene. You can find some of his musical work at www.livingroompopstars.com
Great article.
I had the pleasure of working with Alex, a few years ago, and must say that he is talented and kind and generous and generally a real super fella
One of the best designers in the biz!