by on September 30, 2011 Leave a Comment

Search Engine Marketing Increasing Traffic For Your Company

by Matt Genna

Imagine getting into your car, backing out of your drive way, but not being able to drive to your destination because the road is blocked off. What do you do? You now have little to no options but tons of frustration; this is what it would be like if there were no search engines available.

In this case, the car symbolizes a person’s idea or need, while the road symbolizes a search engine. Search engines help people navigate the World Wide Web efficiently, bringing the most relevant results to the user based on what they were looking for. Luckily, we are privileged enough to use such a tool in our daily lives as long as you have access to an internet connection.

Many times a company or business will find themselves wondering why their website isn’t at the top of the list when searching vaguely for the type of service or product they’re providing, and nine times out of ten it is because they haven’t properly done any research on Search Engine Marketing (SEM).

Search Engine Marketing is a process of internet marketing that uses paid placement, contextual advertising, and paid inclusion to help increase a websites visibility in a search engine result page.

It has been said that 93% of the users who use search engines will not look past the second page of the search results that they will acquire. This is why many companies and businesses care about where their website will land after searching for a specific market that they dabble in within a search engine. But it isn’t always the top results being the first to be clicked on, search engines also could help you generate traffic to your website through the advertisements being shown on the search engine results page or through sponsored link pages based on keywords in the users search, this is known as Contextual Advertising. Contextual Advertising is the process in which marketers will place ads on various websites that are similar to their products or services, mainly to catch the user’s eye that is browsing the other website, but is interested in the same topic. For example, if a user is viewing a website pertaining to sports memorabilia, and an ad pops up relating to a sale on baseball cards, this is Contextual Advertising. Companies use this method all the time, and search engines realize how valuable of an asset this is and will charge the company for the amount of times that a user will click on any of these advertisements; this is what is known as Paid Inclusion or Pay Per Click. This is a better way of marketing in my opinion because you will only be paying for something that will show results, while increasing your ranking on search engines due to the traffic that is being generated through all these types of outlets.

Filed Under: BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Marketing Campaign, Marketing Consulting, Marketing Strategy, Online Marketing, Search Engine Marketing, Search Engine Optimization Tagged With: , , , , , , , , ,
by on September 8, 2011 Leave a Comment

Search Engine Marketing and How Today’s Businesses Need It to Survive

by Matt Genna

In today’s fast paced industry, companies and businesses are often looking for the best possible way to attract consumers with a plethora of marketing tactics, whether it’s through commercials, newspaper ads, door-to-door flyers, special sales, etc. Regardless of whichever route they choose to go, it would be absurd not to consider the internet as it is the best way to advertise your services or products to the most targeted consumers at once.

Think about the amount of people that use their computers to login to the internet daily. Now think about how many of those people use search engines like “Google” or “Yahoo” to find specific products or services. This is why many companies and businesses are taking full advantage of this and turning to a type of marketing that in which is called Search Engine Marketing (SEM).

Search Engine Marketing is a type of internet marketing that seeks to advertise websites by increasing their visibility in a search engine result page (SERP for short) through the use of paid placement, contextual advertising, and paid inclusion.

Having trouble understanding? Here is an example of one of the processes in which you could use when using SEM for your hamburger business.

Assuming you already have a website for your hamburger business, you would then create an account with Google Adwords (one of the largest vendors for SEM) and create an ad that would say something along the lines of “Amazing hamburgers, best prices for everyone and anyone.” Then you’re going to want to have keywords that mesh well with each other because in Adwords you have the ability to designate keywords and phrases that you would think someone would search for on Google to find what you are promoting. That way, your ad will show up in the results page as well as sites that are somehow related to your keywords. For example, if a website mentions mustard or hamburger buns, your ad could pop up on that site.

Although it does cost money to see the best results, what doesn’t nowadays? At least this way you know that your ad will be seen by relevant consumers who are interested in your product or service, opposed to paying out money for, let’s say, ad space in a newspaper where you have a lesser chance of seeing profit from your spend.

You see, if a company doesn’t use the internet for a place to advertise their products or services, they’re easily missing out on business from consumers who are using the internet to search for what their company may offer. Seeing how many use search engines, it would only be doing you harm in not acting on this as a business owner.

Filed Under: BMI Elite Blog, Online Marketing, Search Engine Marketing, Search Engine Optimization Tagged With: , , , , , , , , , , , , ,
by on August 18, 2011 Leave a Comment

Nine Essential Tools for Hotel Marketing Online

Online marketing for hotels is the way to reduce costs while increasing visitors and profit. Reducing rates to attract guests and spending on printed brochures are things of the past. More people look online for holiday and business travel because it saves them time and gives them all the information they need to make a decision. They can access several sites at one time and compare prices and features. Online marketing is a complicated business, but there are nine essential tools for hotel marketing online. The first tool a hotel needs is the right kind of website.

1. The most important thing a website needs to be is easy to use. It should be very clear how a visitor can get the information they want and this information should be one or two clicks away. The most important elements on the site such as booking information should be on the home page towards the top. Most people spend less than a second looking at a page before they click away. The home page must have something that attracts visitors to remain on the page.

2. It is also important to be one of the top three search results seen on the first page of a search engine. These results get 79 percent of the clicks. To achieve this, the site needs to have the right kind of search engine optimization (SEO). Sometimes advertisements on search engine pages look like search results and appear at the top of the page. Organic search results are not advertisements but are genuine search results, and 86 percent of people click on those and not the advertisements.

So, how do you get a high ranking with organic search results?

Google has software called spiders that analyze websites, “crawling” those sites to find keyword search terms which Google then uses to rank the site. The more keywords it finds, the higher the rank. If the site has links in Flash animation, spiders will not be able to read those, so they will not help search results.

3. Building links with other sites connected with the hotel business such as tourist attractions, restaurants, museums, public transport and airlines will make the hotel site look important in the eyes of search engines. The larger the network of links, the more often spiders will come across the hotel site. Using blogs on related sites to link back to the hotel website is also an effective technique to get a high search engine rank.

4. The website should have direct feedback from guests. Reviews and guest comments should be easy to access either by scrolling down or by a clearly marked button. 41 percent of people looking for holidays online and 50 percent of business travelers plan according to reviews.

If a negative review appears on the site, there are several ways to handle it. If positive reviews have already answered the negative review or if it is the only negative review among many positive reviews, the best option is to ignore it.

If posting a response is considered by the hotel marketing team to be the right thing to do, the facts of the situation should be ascertained first. The response should not be in any way sarcastic or angry. It should appease the dissatisfied customer, without admitting any wrongdoing. This may or may not help the dissatisfied customer, but it will go a long way as good public relations for new customers. They will see that you aim to make their experience as positive as possible. If the facts are not correct, this will give a chance to correct them. Compensation can be offered which will also give a big boost to positive PR.

5. The website should reflect what customers need to know and give it in an irresistible way. Video Search Engine Optimization is one of the best ways to do this, both on the site and on video online communities.

6. Digital marketing includes television, internet, radio, social media and mobile. Hotels should tailor online marketing for mobile devices as potential customers will research hotels on their mobile more and more often in the future. If the website is mobile-friendly it will reach more customers. Research shows that interest in apps for travel is lessening, and more companies are investing in mobile websites.

7. Leads for potential customers can be generated for several reasons including e-newsletter list and acquiring guests. Lead generation can come from advertising, but organic search engine results and referrals from satisfied customers are the most productive.

8. Online marketing should include as many formats as possible to get and hold customers for return visits. Offer a newsletter, articles, PDFs with tourist, hotel and local information, press releases, videos and social media updates.

All of the information on these and the home page should be constantly updated to be the latest information including seasonal promotions, local festivals and entertainment. This is a strategy to get visitors to return to the website.

9. Social media networks are the place where people get reviews and independent travel blogs from friends, family and travel sites. A hotel needs a presence on the main social media sites to be brought to the notice of people looking for hotel information.

Today, with Google+, users can rate a website much like they do on social media networks. However, on Google the site must have a publicly accessible user profile and not be an artificial profile as is possible on social media networks. To take advantage of this, hotel websites should give only relevant information and not be overly promotional. Sales-speak will no longer get the attention required. Only valuable content will be profitable.

Marketing hotels online is essential for success in the business. If the hotel has a large marketing staff and budget, they will be able to get the hotel into the travel public’s eye online. If the hotel is small, it is better to outsource internet marketing to experts. The cost will be more than doing-it-yourself, but the return on investment (ROI), repeat business and referrals will be increased a hundred fold and well worth the expense.

Filed Under: BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Lead Generation, Mobile Advertising, Mobile Marketing, Online Marketing, Search Engine Optimization, SMS Mobile Messaging, Social Media Tagged With: , , , , , , , , , , ,
by on August 17, 2011 Leave a Comment

Performance Marketing: The Smart Way to Advertise

by Matt Genna

All right, so you just started your own business and are now ready to establish your services or products to the masses but don’t know the best outlet to do so, or maybe you already have an established company but are looking to expand your clientele. Either way, it’s certain that you will be in need of some type of advertisement to do either of these things. This is when it would be in your best interest to consider performance marketing as your form of advertisement.

Performance marketing is a form of marketing in which affiliates or publishers are paid when a specific service is completed, such as a sale or lead. In short, paying for performance = performance marketing. If the consumer doesn’t follow through with a purchase or lead form, the affiliates or publishers won’t get paid. For example, you might have come across a type of online survey in the past. Now, once you have filled out the survey completely and submitted it, you have become a lead to whoever commissioned the survey. By doing this, you have now expressed interest for this type of service or product, giving the company that provides this specific service or product a more granular understanding of the demand from the consumer. Also, this can help target a specific area in which the demand for your company’s service or product may be greater than another, meaning you will now have a better understanding of your market.

Think about how much more beneficial this is compared to advertising through other outlets such as TV commercials, newspaper ads, etc. When you have a budget for advertising, it’s much smarter to go with a type of advertising that you know has guaranteed results in your vertical. When advertising through TV commercials, you’re kind of hoping that someone who is in need of your service/product will see it, so in retrospect you’re actually paying money for something that may or may not work.

There are also sub-genres of performance marketing; some of these types of sub-genres include affiliate marketing, email marketing, search engine marketing (SEM) and social media marketing. These are other tactics that publishers or affiliates will use to generate traffic for your company. Affiliate marketing is a process in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. An example of this would be reward sites, where consumers are rewarded with gifts or cash for completing an offer or referral to friends for the site they’re advertising. Email marketing is the process in which marketers will use advertisements through email. Search engine marketing is the process of internet marketing that promotes a company’s website by helping it generate a higher spot in search engines. Social media marketing is a type of marketing that reaches out to consumers over social media websites, like Facebook or Twitter.

Filed Under: BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Performance Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Tagged With: , , , , , , ,
by on July 20, 2011 Leave a Comment

The Importance of Online Lead Generation to the Growth of the Hospitality and Travel Industries

Hospitality and travel are two of the hardest hit industries during the Great Recession. Signs of economic growth have led many businesses to implement strategies that will find the business on the right side of the economic recovery. One bright spot for the hospitality and travel industries is the use of online lead generation techniques. This form of online marketing is not a new concept, but may not receive the high level of attention necessary. Consumers are willing to travel and enjoy a good vacation. Having the right tools in place will lead those travel-friendly consumers to the best deals.

What is Online Lead Generation?

Online lead generation typically refers to the way businesses create prospective consumers’ interest in a product or service over the Internet. Leads are used for generating a list for electronic newsletters, reward programs and list building for marketing campaigns.

Generally, there are two types of leads – sales and marketing – often generated from an advertised offer that gathers contact and/or demographic information. Sales leads may focus on the demographic information such as income and age of prospective consumers. Marketing leads target rand-specific information to determine consumer likes and dislikes.

Within the hospitality industry, online lead generations might update on a weekly basis. The information can help those in the hospitality industry identify trends and solicit business for new events. This may drive demand for hotel rooms and also increase revenues for food and beverages. This type of information is valuable for resorts, hotels and bed and breakfast locations.

The travel industry may benefit from online lead generation techniques by attracting more visitors to websites. Prominence and savvy use of digital marketing tools can give prospective consumers more reasons to choose one online travel site over another.

How Online Lead Generation Contributes to Growth in Hospitality and Travel

Both the hospitality and travel industries have experienced drastic changes over the past 20 years. Sophisticated travelers have raised the bar with the ease of online booking and price comparison. The expectation is that those who wish to maintain customer loyalty will have to cater to the changing needs.

Improving communication with current and prospective customers is essential to ensuring loyalty and lifetime value. An effective online lead generation system should integrate seamlessly into regular business operations. This will prevent the appearance of intrusion in customers’ daily lives and build the confidence of employees.

Communications is one part, yet if influences every other aspect of an online lead generation system. The hospitality and travel industries have a better chance of growth with innovative techniques. Reservations for vacationers, business conferences and organization conventions will increase as more people become aware of what these industries have to offer.

Generating leads is easy, but maintaining lists and increasing revenues depend on other parts of an integrated system. Based on the information gathered through the leads, hospitality and travel companies can develop customer retention programs – offering discounts and travel packages suitable to customers’ taste.

Visibility is also key to growing the hospitality and travel industries. Visible advertisements make the businesses accessible to prospective consumers when strategically placed in the right places. Understanding behavior patterns of consumers, including where they go to look for services is important. Besides visibility, businesses should dominate the presence of competitors. Consumers like options and leads are generated by standing out.

There are numerous online lead generation strategies. Hospitality and travel businesses should identify which have proven most effective in producing qualified leads. Typically, qualifying leads generate from the targeted audience.

Characteristics of a Good Online Lead Generation Program

A good online lead generation program should have several characteristics to promote the growth of the hospitality and travel industries.

Having the ability to customized lead generation approaches is essential to any business. The travel and tourism industries cater to people of all cultures, backgrounds and tastes. A one-size-fits-all approach will not work for a business located in the Caribbean the same as one located in Alaska. Identifying the target audience and customizing online lead generation tactics should align with online goals. This also requires knowledge of public relations, marketing and advertising related to the industries.

Another characteristic is the ability to build travel packages that include hotel accommodations and local attractions. These are based on the information gathered from the leads, prompting more consumers to buy from a particular business that offers what they want.

The online lead generation program should also include online marketing strategies for the travel industry. Email and lead generation is important for hospitality businesses. These features can align with travel programs for online bookings. Digital strategies and e-marketing can work well for businesses such as airlines, hotels and resorts.

Interactive travel advertising tools on websites can improve the booking experience of consumers and prospective consumers. The online lead generation program should do more than collect information; it should also give information to consumers free of charge. Podcasts on company websites can provide consumers with an overview of vacation destinations and travel tips.

Customer Service Will Never Go Out of Style

There is a correlation between industry growth and customer service. Businesses that are customer focused will develop strategic goals that center on customer satisfaction. A satisfied customer is a loyal customer. A loyal customer can add to the bottom line. Therefore, online lead generation techniques should include plans for creating a positive experience for today’s consumers.

Online lead generation can become a win-win situation for the consumer and the industries. Cultivating relationships with consumers to attract their attention towards materializes in how consumers are treated after the business gains their attention.

Effective use of online marketing tools is essential in order to compete in a global economy. However, the basics of good customer service should never be lost. Consumers want a positive, user-friendly experience online. However, solid customer service and interaction is just as important. It is important that the hospitality and travel industries deliver on quality customer service. A loyal customer will return for their next travel needs. However, an unhappy customer will not return and tell other people about the negative experience.

Filed Under: BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Lead Generation, Online Marketing, Search Engine Optimization Tagged With: , , , , , , , , , , , ,
by on July 12, 2011 Leave a Comment

Nine Effective Tactics for Boosting your Education Lead Generation

Education portals and websites are always looking for quality leads. Since enrolling in an educational program is a relatively big decision, when you look at actual conversion rates from educational leads it tends to be fairly low. This makes it especially important for websites that advertise education – i.e. link to colleges that offer various types of programs – to get good, targeted leads.

While there is no magic formula for this, the tips and tactics below can help with boosting your high quality education lead generation.

1. Use a Lead Generation Provider

Lead generation for educational purposes is big business. There are provider companies from which a company can buy leads. These are often lists of email addresses or even telephone numbers. Sometimes these companies claim to have the best quality lists. But this may or may not be the case. The lists of leads need to be tested and you need to get an idea of how high quality they actually are. You can run tests for several different lead providers and see which lists seem to get the most clicks and enrollments.

2. Target Older Demographics

When you think of education leads, you may be thinking in terms of younger demographics such as the 18 to 24 year old range. However, statistics suggest that the older students returning to get advanced or second degrees are a large and growing demographic as regards educational internet traffic. These individuals are often somewhat more serious and focused about the subject of returning to school and are thus often better leads to target.

How do you target these individuals? That depends on the type of marketing you are doing. In some of the techniques mentioned below you will see that there are a number of ways to target these individuals. If you are simply buying leads from a provider, you can just request those types of leads from them.

This does not mean not to also cultivate younger – for instance high school to college aged – leads. The best strategy is probably to try a range of age groups. This is just to say that you should not neglect the older demographics since they are a becoming a recognized source of not only clicks but enrollments.

3. Email Marketing

Email marketing can work with educational leads if you have the right lists. This is something you may want to begin by going to a lead generation provider for. Get lists in a variety of demographics, possibly from several lead providers. Once you have some email lists that you feel are high quality, you need to test them out by allocating a certain amount of your time to emailing people from each one and seeing how each performs. Chances are they will not all convert the same. You need to continue with the process of testing until you find lists that appear to be fairly hot. Weed out poor lists early so that you don’t waste a lot of your company’s time and marketing resources on them. Once you have the hottest lists you can find, email these extensively.

4. Optimize for Search Engines

With the principles we’ve already discussed, optimize your marketing efforts accordingly. You want the most interest specific keywords. Things like “get a technician degree” are targeted and will tend to generate traffic that is relatively focused. These phrases will tend to work better than phrases like “Grants for education.” This will generate traffic that is too broad based.

You can also target various demographics in your search engine optimization efforts. With good keyword usage you can reach various age groups such as the younger and older ones mentioned above, and generate leads for certain types of educational programs. Once the keyword research is done you can begin a campaign with different types of key phrases and see which ones do well.

5. Display Advertising on Reputable Education Sites

Display advertising works fairly well with educational marketing as long as they are displayed on the right types of sites. It appears that the general reputability of the site is the decisive factor here. For instance a large site like Yahoo Education will tend to generate very good leads. The same sort of advertising on less well known education sites may or may not show much promise and are something you will have to simply test. And putting display ads on relatively irrelevant sites such as gaming sites or career blogs is likely to have poor results.

6. Target the East Coast

It may sound a bit strange, but the east coast of the US tends to be a better region than other parts of the country for educational leads. So this is something you may want to incorporate into your lead generation and marketing efforts. Cities like New York, Boston, or Washington D.C. are educational hotbeds and people are looking for education in these areas, or at least using the internet to do so, in some of the highest concentrations. So simply tailor a certain portion of your lead buying or generation accordingly, for instance with keywords or with the types on sites on which you place advertising.

7. Use Affiliates

Affiliate marketing can be used with reasonable success in educational lead generation. You may want to begin by finding a few leads and paying them on a cost per click, cost per lead, or cost per action basis and see if these leads seem to convert by actually enrolling. Again, just test this out and gauge the results for yourself.

8. Use Social Networking

Social networking like FaceBook and Twitter is a great way to target specific demographics in your educational lead generation. These sites have utilities that allow you to find the types of people you would most like to reach.

9. Test and Retest

As is hopefully clear, testing and seeing how leads perform is the name of the game in educational internet marketing. You need to find weed out useless leads so that you can get ones that may actually make a decision as large as enrolling in a particular educational program. This means you must test and retest lead generation sources and keep refining them. The main goal of all this is to get leads that not only click but actually apply to or enroll in the programs that you site advertises.

Filed Under: BMI Elite Blog, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Lead Generation, Search Engine Optimization, Social Media Tagged With: , , , , , , , , , , , , , , ,
by on April 7, 2011 Leave a Comment

Sun Sentinel Reports on BMI Elite Staff Expansion

BMI Elite is hiring on 65 new employees and Marcia Heroux Pounds of the Sun Sentinel has the scoop!

Click here to read about the BMI Elite expansion: http://www.sun-sentinel.com/business/careers/ask-marcia/sfl-digital-advertising-hiring,0,2998997.story

From the article:

“BMI Elite, a digital advertising agency, said Wednesday it plans to hire an additional 65 workers for its Delray Beach headquarters office.

“The company is seeking 52 new sales associates, as well as 13 others in marketing, programming, and design.

“BMI Elite, which began just a year ago with two people, currently has about 30 employees. The company’s services include direct mail and postal verification, e-mail marketing, lead generation, SMS mobile messaging, and search engine optimization.”

For more information on careers at BMI Elite, go to the career section of our website at http://www.bmielite.com/network-careers.aspx

Filed Under: BMI Elite Blog, BMI Elite Events, BMI Elite News, Cloud Computing, Corporate Culture, Digital Advertising, Digital Branding, Digital Marketing, Email Marketing, Lead Generation, Mobile Advertising, Postal Verification, Search Engine Optimization, SMS Mobile Messaging, Social Media Tagged With: , , , , , , , , , , , , ,
by on April 6, 2011 Leave a Comment

BMI Elite Creates 65 New Jobs Despite Florida Economic Backslide

FOR IMMEDIATE RELEASE
Media Contact:
Demi Pietchell
561-330-6666 x319
demi@bmielite.com

Email Marketing and Lead Generation Digital Advertising Company BMI Elite Begins Selection Process to Hire 65 New Employees

Rapid Growth at BMI Elite Continues Unabated Despite Local Economic Backslide

Delray Beach, FLORIDA – April 6, 2011 – BMI Elite, a full service digital advertising agency specializing in direct mail, postal verification, e-mail marketing, and lead generation, officially announced today that it has begun the selection process to hire 65 additional employees to join its Delray Beach staff. With BMI Elite’s brand new state of the art office areas nearing completion, the company will hire 52 new sales associates, as well as 13 additional marketing, programming, and design employees.

As one of the fastest growing marketing companies in Florida despite Florida’s current trend of economic hardship, BMI Elite has expanded in one year from a company of two people inhabiting a 300 square foot office to over 30 employees inhabiting a total of 9,000 square feet. In preparation to hire more than triple its current staff, BMI Elite has just finished adding another 1,500 square feet to its production area, as well as added 4,500 square feet to its business development area.

“In a climate in which companies like Teleperformance have laid off 1223 employees from their offices in Boca Raton and Orlando, we are proud to create additional jobs within our marketplace,” said BMI Elite’s CEO Brandon Rosen. “We invite those who have lost their jobs to apply with us by sending their resumes to our career center at the BMI Elite website for consideration.”

BMI Elite is looking for talented, driven, career-minded individuals interested in challenging career opportunities working in a cutting-edge team-based environment. The digital advertising company offers competitive salaries, comprehensive benefit plans, and many opportunities for growth and advancement in an upbeat work environment.

About BMI Elite
Headquartered in Delray Beach, Florida, BMI Elite is a full service digital advertising agency that leads the industry in performance-based marketing initiatives. The BMI Elite staff is a group of savvy and talented professionals fueled by a passion to create purposeful online advertising, superior branding and the best marketing strategies possible. Driven by the simple philosophy to create an extraordinary online marketing presence for its clients ranging from Fortune 500 corporations to international advertising agencies, BMI Elite’s advertising, branding, and marketing strategies yield dramatic measurable results for clientele who span across the globe. BMI Elite’s services include direct mail / postal verification, e-mail marketing, lead generation, SMS mobile messaging, and search engine optimization. Please visit BMI Elite at http://bmielite.com. For more information, please contact Demi Pietchell at 561-330-6666 x319 or demi@bmielite.com.

Filed Under: BMI Elite Blog, BMI Elite Events, BMI Elite News, Digital Advertising, Digital Branding, Digital Marketing, Direct Mail, Email Marketing, Lead Generation, Mobile Advertising, Postal Verification, Search Engine Optimization, SMS Mobile Messaging, Social Media Tagged With: , , , , , , , , , , , , , , , ,
by on February 23, 2011 Leave a Comment

BMI Elite Acquires Accelerize: Press Release

FOR IMMEDIATE RELEASE

Online Advertising and Marketing Leader, BMI Ventures Acquires Accerlerize, Inc., a division of Cake Marketing

(Delray Beach, FL-February 23, 2011) BMI Elite has expanded their presence in the online advertising industry through its strategic acquisition of Accelerize Lead Generation, (http://www.accelerize.com) , a division of Cake Marketing (http://www.cakemarketing.com) , is an Internet marketing and customer acquisition company focused on the development of performance-based marketing firm programs in the sub-prime vertical markets. This purchase marks the first for BMI Elite who has experienced double digit growth since the firm started in early 2010.

According to Brandon Rosen, BMI Elite’s CEO, the acquisition of Accelerize Lead Generation, will add another dimension to the markets they serve. “We are thrilled by the acquisition. Through this purchase, BMI Elite is in a position to continue to grow our technology platform and focus on improving what has already been started by Cake Marketing.”

Cake Marketing, the parent of Accelerize Lead Generation, creates software for lead generation firms, affiliate marketers and advertising agencies who want to significantly simplify their business processes and measurably improve their return on investments. The software is available as a monthly-fee and per transaction based, allowing clients to enjoy predictable, and recurring revenues for their business.

BMI Elite will be featuring their new product at the LeadsCon conference in Las Vegas, Nevada beginning March 1, 2010. BMI Elite will also be hosting a private party on Monday, February 28, 2011 where they will announce the merger to their clients.

Through this multi-million dollar merger, BMI Elite will be an even stronger and more resourceful digital marketing resource.

About BMI Elite(http://www.bmielite.com) – Headquartered in Delray Beach, FL, BMI Elite is a full service digital advertising agency, leading the industry in performance-based marketing initiatives. Their clients range from Fortune 500 corporations to international advertising firms and everything in-between.

BMI Elite offers the following services:
Direct Mail and Postal Verification
E-mail Marketing
Lead Generation
SMS Mobile Messaging
Search Engine Optimization

Filed Under: BMI Elite Blog, BMI Elite Events, BMI Elite News, Digital Advertising, Digital Branding, Digital Marketing, Direct Mail, Email Marketing, Lead Generation, Mobile Advertising, Postal Verification, Search Engine Optimization, SMS Mobile Messaging Tagged With: , , , , , , , , , , , , , , , ,
by on December 29, 2010 Leave a Comment

BMI Elite Expands to Meet Your Digital Marketing Needs

Within 9 months, BMI Elite has moved once and expanded our current office three times! We went from having a small executive suite of 300 square feet to moving into a larger office of 972 square feet last September. A couple months later we needed more space and decided to knock down the wall which landed us in our current space to 1,879 square feet. With 2011 right around the corner, at the rate we are growing, BMI needed to expand once again in the month of December. We added an additional 1,159 square feet to bring our soon to be office to a total of 3,038 square feet. This larger office space ensures that we will have the space needed to house enough team members to fulfill all your marketing needs.

Filed Under: BMI Elite Blog, BMI Elite Events, BMI Elite News, Corporate Culture, Digital Advertising, Digital Branding, Digital Marketing, Direct Mail, Email Marketing, Lead Generation, Postal Verification, Search Engine Optimization, SMS Mobile Messaging Tagged With: , , , , , , , ,