The moment we thought every technological and mobile device was going to be the size of a desktop monitor, Apple announces that the iPad Mini will be revealed on October 17.
The smaller tablet has already been placed into production at the assembly partner Foxconn’s facility in Brazil. The media and other guests will soon get invitations to see the unveiling of the device. If everything goes through correctly, it will be revealed on the announced date and be released by the end of the month.
The iPad Mini will look the same as the iPad as far as the quality of the screen goes, but this iPad mini will be seven inches, which is almost three inches smaller than the iPad. The device puts an emphasis on reading books, browsing the web, listening to music and watching movies because it will not have the same amount of power as the iPad. There will also be no access to GPS and the 3G network. It will also probably have a half gigabyte of RAM and max out at 32GB.
This sounds like a big downfall from the iPad, but a lot of people don’t want to use all the features that the iPad possesses. It will be more convenient to carry around and it will be offered for less than $300. This is good for Apple because they would be able to compete with other successful and cheaper tablets. Apple’s most expensive tablet runs at $829.
Even if it downgrades some features from the iPad, it will still be more advanced than the kindle and other tablets in its comparative price range. The iPad Mini will come with iOS 6, which allows the device to have 200 new features. It will have a longer lasting battery that will allow the device to last 11 to 12 hours. The exclusive Siri and the retina display screen will still be present in this device, which is good enough to catch the attention of Apple tablet fanatics.
No matter what price or what features this iPad Mini will have, Apple always finds a way to reach out to those who want to keep up with technological and social trends. We will see the long lines outside the apple stores and the people camping outside the malls. Apple already has developed a reputation of having products that people will skip days of work to get. It wouldn’t make sense to call the Kindle or Nexus rivals because the iPad 2 sold over three million in the first week. Also iPad tablets are 70% of all tablets that have been bought in 2012. There is no question that Apple will showcase its dominance with the release of the iPad Mini.
For the first time ever, the United States will spend more on mobile advertising than any other country. Advertisers in the United States will spend more $2.3 billion while Japan falls to second spending close to $1.7 billion in 2012. Smartphone growth and mobile internet usage is growing very quickly in the U.S. where the majority of people use smartphones, causing a lot of interest from advertisers. The U.S. mobile ad market is expected to growth by 96% in 2012, a smaller growth from 127% in 2011, but analysts are expecting numbers to drop while the market matures.
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