- Direct postal mail marketing is making a comeback! Research shows that people are very likely to read something that is physically in their hands as opposed to on a screen or billboard. Many people flip through their mail daily in search of coupons, promotions, or other offers from companies.
- Personalization is another trend in direct mail marketing. Whether it be through postal, email, or SMS, personalization is essential to grab the attention of your target audience. People pay attention when they see their name on a piece of paper or on a screen.
- Of course, personalization will reach its fullest potential if and only if your lists are targeted. It is absolutely vital to segment the market and narrow down your target audience as much as possible. Sending these messages to a targeted list will save time, effort, expenses, and the rewards will be great!
by Matt Genna
As a marketer, finding new and different ways to advertise one’s company or products can be quite difficult at times. This is why many companies today are starting to incorporate QR Codes into their marketing strategies, giving them the breath of fresh air they’ve been awaiting. A Quick Response Code or QR Code in short is a small black and white barcode that can be placed on anything and is readable by any QR scanners, mobile phones that are equipped with a camera or any type of “Smart Phone.”
But how does this benefit an owner of a business, you ask? It’s simple; QR Codes are being used to integrate direct mail with mobile devices. Meaning, anytime you send out a piece of mail from your company that has a QR Code attached to it, not only can the consumer view whatever it is you sent to them, but they can also research your company with a press of a button on their mobile device. Think about how convenient it is to do this considering the amount of people who have a smart phone, let alone cell phones equipped with a camera.
Now, although smart phones were first introduced to consumers as a phone mainly used for business owners, it has turned into a popular accessory for all ages. In fact, many consumers 18 to 34 years of age prefer to learn about marketing offers via postal mail rather than online sources. This leaves the doors wide open for marketers to advertise anything they can fit inside the small bar code on with a very low risk of failure; for example, you may want to place the QR Codes on a magazine, a flyer, a newspaper or anything that a consumer would pick up normally throughout their day out on the town. The QR Codes have practically no limitations on what can be stored on them; you can embed text, phone numbers, web addresses, coupons etc. Just thinking about the potential leads you can generate from QR codes is overwhelming.
The United States Postal Service announced that they would offer an up-front 3 percent discount on First Class Mail as well as Standard Mail which would contain one or more QR codes, effective as of July 1st. All that would need to be done to do this, in addition to the QR Code being printed directly on the mail is to submit documentation for the mailing electronically. Marketing through Direct Mail has proven to be a great way of spreading the word for all types of products and services a business offers, and now with it collaborating with QR Codes it is almost impossible to not receive positive feedback.
by Matt Genna
“It’s mail time!” – Have you ever opened up your mailbox to find a postcard or envelope from a company informing you about their services or products? If so, then you have been exposed to a marketing technique that is known as “Direct Mail Marketing.” Direct Mail Marketing is the process in which companies will send out bulk mail to selected areas in hopes of increasing their business by informing consumers on how they could use their company.
Direct Mail Marketing is constantly being put to the test when it comes to showing companies the best results for advertising their brands; this is due to a lot of companies switching to the different outlets of the internet for advertising. There are some people who seem to think Direct Mail Marketing is outdated or useless in today’s day and age, but that is truly not the case. For 25 years, Direct Mail Marketing has proved to be a beneficial tool in the marketing world.
What makes Direct Mail Marketing so great for companies wishing to catch the eyes of a consumer is its ability to be 100% customizable. Meaning, the possibilities are endless with how you can send your advertisement to the consumers. Some companies choose to send colorful boxes containing a little knick knack with their company’s name across it; this has proven to go over well because it shows the consumer you’re willing to go the extra mile for them, while giving them something to keep.
Direct Mail Marketing is a great way to get your business broadcasted to the masses. It’s a great way to present your service or products to your desired demographic.
BMI has some very exciting news regarding our Education Database! With the new school year a couple months away we have recently obtained several million new records. While we implemented this new data BMI has also thoroughly cleaned an revamped our education master file. This extensive update took place over the weekend of June 25th through June 26th, 2011.
This update not only allows our production department to run counts more efficiently, but it also gives our clients access to a significant amount of new schools and demographic selections to choose from in their requests. BMI’s database grew to more than 14 million students attending over 7,000 different schools nationwide. We are proud to announce that this list of all available schools as well as the city and state in which they are located in is now available to our clientele. Choosing the school selections based from this list will not only allow our clients to narrow down to the specific campus location, but this will also avoid any confusion as to what schools may be unavailable. It will also be able to help aid them in selecting an alternative school in the geographic area they are seeking if a school they preferred happens to be unavailable.
We are extremely excited to make such an advancement in the industry!