Virgin Airlines Launches Unusual Campaign Using a Fake Airline

Virgin Airlines has always promoted its brand via its particular perks—offering better service and a higher standard for those looking to fly. While this brand and positioning has served the airline well, it has launched a new campaign—using a fake airline—to underscore its differences from the competitors. Perhaps the most interesting aspect of the effort […]

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Study Suggests Social Will Play Major Role in Holiday Shopping

Ecommerce platform MarketLive recently revealed the results of a holiday shopping survey that the group conducted, showing that mobile and social will play a bigger role than ever in consumers’ holiday shopping decisions. The findings make sense in light of the increasing dependence on mobile devices, as well as the fact that consumers are spending […]

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LinkedIn is a Growing Resource For Marketing

Most brands consider LinkedIn as a great resource for marketing themselves from the perspective of business-to-business (B2B). It’s proven itself time and again for recruiting purposes, and the stated niche for LinkedIn is for professional networking—getting in touch with prospective investors, clients, and employees. However, a few brands have started to realize that with the […]

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