US Airways Illustrates the Need for Caution While Tweeting

US Airways Tweet Response 1

Branded Twitter accounts can be an important part of a company’s customer service efforts, making it possible to respond to consumer concerns and issues in real time. However, no social media manager is perfect, and there is a long history of brands messing up on occasion; but the gaffe made by US Airways yesterday is […]

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Dove Viral Videos May Be Losing Steam

Dove’s “Real Beauty” campaign has been ongoing for approximately ten years, with an internet emphasis more recently, and most of the videos have had overwhelmingly popular response on social and traditional media alike; the latest video by the brand, however, is attracting more criticism and ire than previous attempts, which may signal that the branded […]

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Thanks to Mobile, Internet Ad Spending Beat TV Last Year

Even though it would be unwise to count TV out as a platform for advertising—and it will likely continue to be viable and powerful for years to come—2013 saw a shift in where ad dollars are being spent, according to data released by the Interactive Advertising Bureau. Revenue from US Internet advertising beat broadcast television […]

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Facebook Finally Tweaking Right Rail Ads

While Facebook has been changing and streamlining its ad products over the past year, it hasn’t really done very much in regards to one of its oldest ad segments: the right-hand rail ad spots, home of the ads that annoy users the most. An update from yesterday from the Facebook for Business blog indicates that […]

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Millennials Trust User Generated Content More Than Other Media

Millennials will soon have the greatest combined purchasing power in history, are an important demographic for any company or marketer to target and plan for. Recent research published by Crowdtap and global research company Ipsos shows that it may not be as simple as many traditional marketers assume to tackle this particular segment of the […]

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