Brands on Twitter Are Achieving Mastery

UPS TBT tweet

Branded content on Twitter is an unquestionably growing phenomenon; as recently as 2010, just 10% of all tweets came from brand accounts. By 2012, Twitter had 500 million registered users—and brands began to buy into the platform as a place to reach consumers. While brands are still making mistakes, whether it’s latching onto a hashtag […]

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Amazon Looks to Expand Advertising with Self-Serve Tools

While Amazon doesn’t disclose its ad revenue, estimates by eMarketer place the amount in the neighborhood of $707.7 million from advertisers last year; the retailer definitely has a vested interest in expanding its ad business. That is likely a major reason why the company has announced the launch of a self-service tool that will allow […]

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For Native Advertising, Brand Recognition Matters

More and more publishers are turning to native advertising, opening up ad units to brands in the hope of generating revenue. The Interactive Advertising Bureau (IAB) along with Edelman Berland, conducted a study particularly on in-feed ads—which are growing on platforms like Facebook, Twitter, and more. While the IAB findings are not necessarily surprising, they […]

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Facebook is Still the Top Social Referrer

According to a report from social analytics and publishing firm Shareaholic, Facebook is still solidly at the top of traffic referrals from social sites, followed by Pinterest and then Twitter. The report states that Facebook made its inroads at the expense of Pinterest primarily, and that almost a full quarter of all social referrals to […]

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Facebook and Twitter Both Upping Their Ecommerce Game

Last week, Facebook and Twitter both made moves that would position them more strongly in the move to ecommerce for brands. Facebook unveiled a new test click-to-purchase ad product, while Twitter announced its plans to acquire CardSpring, a San Francisco-based startup that allows developers to write applications for credit cards, discount coupons, and other payment […]

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