Apple Trolls Samsung for Earth Day

Earth Day is one of the holidays that doesn’t seem to get as much attention from advertisers as other events in the year; while some companies offer a token—the Google doodle each year on the date is always very inspiring and apropos—most companies gloss over the day, potentially because of fraught messages regarding sustainability practices […]

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Report Suggests Facebook May Offer Special Ad Targeting for World Cup

According to a report from Advertising Age, Facebook is making moves to cash in on the world’s most popular sporting event by giving major advertisers a way to reach soccer fans during the 2014 World Cup in Brazil. While Facebook hasn’t directly confirmed such an offering, they have made comments in response to questions about […]

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Facebook’s Nearby Friends Not Yet Ad Targeting Tool, but Will Be

Late last week, Facebook announced a new, optional feature in its mobile app; called “Nearby Friends,” it allows users to see Facebook friends that are physically nearby their current location. Of course, as with most new features that Facebook rolls out, one of the first questions associated with the functionality is how it would impact […]

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Summer Festivals Offer Marketers Millennial Attention

One of the most sought-after demographics for marketers is the Millennials; the generation’s parameters aren’t firm, but generally start in the early 1980s through the early 2000s, and the buying power of the group is sufficient to make them highly desirable to any company large or small. The dedication to marketing to the younger generation […]

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Brands Can Turn Google+ Posts Into Display Ads

Since last December, Google has been testing its +Post ads with a limited number of brands; the search giant promoted the function as a way for brands to “make the entire web their social stream.” Yesterday, Google announced that it would be available to any Google+ page with at least 1,000 followers. The functionality gives […]

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