Eight O’Clock Coffee Cashes in On Friends Nostalgia

The TV show Friends will soon mark the 20th anniversary of its first episode, and the 10th anniversary of its finale occurred earlier this year; nostalgia for the sitcom is at an all-time high as a result, and brands are moving quickly to try and take advantage of the wistful memories of fans. No brand […]

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Twitter Gives Agencies The Nod with “Flight School”

In another move that shows that Twitter is looking to increasingly add value for brands on its platform, the social site is launching a training program geared towards agencies. Called Flight School, the online program aims to make agencies that don’t have as much experience with Twitter familiar with the service, as well as keeping […]

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Pinterest Brings Deeper Analytics to the Table

In its bid to be of greater service to businesses that use its platform, this week Pinterest announced that its new analytics tool will be available to businesses worldwide. The tool will allow businesses to see detailed data on the number of users who engage with their pins, along with information on what countries those […]

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BMI Elite’s Softball Team Scores Major Victory

Earlier this week, the softball team that BMI Elite belongs to scored a victory at the close of the summer season, winning both the semi-final and the final round in the league’s playoffs. The company’s softball team has played a tough season, and BMI Elite is thrilled with their victory—though probably not as thrilled as […]

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Jean-Claude Van Damme Goes For Second Viral Marketing Hit with Coors

Jean-Claude Van Damme has a well-earned reputation as a martial arts proficient as well as an actor. With dozens of film roles starting in the mid-1980s through today, Van Damme has become inextricably tied to a particular reputation of flashy fighting and choreography. After last year’s great success in the ad world, with a commercial […]

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