The Rise of Mobile Means Local SEO is More Important than Ever

Some reports have shown that the ubiquity of smartphones—as well as tablets—has led to an increase in people making purchases online; however this isn’t the only thing people are using devices for. More and more, consumers turn to their mobile devices to find local businesses. According to a report from Google, 50% of people who […]

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Facebook Re-Launches Atlas Amid Rumors of its Decline

As interest has recently turned to rival social networks in light of Facebook’s ad policies and renewed enforcement of its ‘Real Name’ policy, Facebook re-launched Atlas today, doubling down on its advertising capabilities and offerings. The former Microsoft property will be helping Facebook to serve ads to consumers wherever they go—a prospect that has both […]

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How Do You Decide on an Agency? Culture is Key

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For marketers looking to change agencies, or reaching out to find the right agency to work with for the first time, the process can seem daunting; after all, once you’ve read the first dozen proposals that come your way, a lot of agencies can seem strikingly similar in terms of their capabilities and history. Advertising […]

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Pinterest Looking To Up Its Ad Game with Targeting

Late last week, Pinterest quietly disclosed plans to begin offering ad targeting to brands on its service after previewing an update to its privacy policy, expected to take effect next month. The new targeting service will allow Pinterest to compete with Facebook’s Custom Audience tool, as well as a similar offering that Twitter has rolled […]

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Company Learns Important Lesson from Marketing Faux Pas

There is always a very big temptation to put current events to use in marketing materials; no matter what product or service your company is known for, the instinct to be topical, to come up with something that will get consumers’ attention, is universal. However, it is very, very important to exercise caution when referencing […]

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