Tumblr Launches Video Ads

One week after Yahoo CEO Marissa Mayer announced during the company’s third quarter earnings presentation that Tumblr is poised to generate $100 million in 2015, the blogging platform is launching video ads today. The ads follow up on the success that the company has already generated with other sponsored posts on the platform; Tumblr’s user […]

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BMI Elite Participates in ADA Walk, Raises Thousands for Diabetes Research

BMI Elite takes pride in giving back to the community; last weekend, on October 25th, several members of the BMI Elite team participated in the American Diabetes Association’s event Step Out: Walk to Stop Diabetes. The company as a whole was able to raise over $6,500 to support diabetes research, and those who joined the […]

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Having Trouble with Engagement? Maybe Your Content is Too Long

While analytics are becoming more and more precise when it comes to social and other forms of marketing, it’s important to remember that content-based marketing efforts are really a combination of art and science. Even if you’re posting content you think should engage fans and visitors, you may find that they are not sticking around—or […]

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