Having Trouble with Engagement? Maybe Your Content is Too Long

While analytics are becoming more and more precise when it comes to social and other forms of marketing, it’s important to remember that content-based marketing efforts are really a combination of art and science. Even if you’re posting content you think should engage fans and visitors, you may find that they are not sticking around—or […]

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Universal Says First Snapchat Campaign a Success

Last weekend, Snapchat finally lived up to the hints and promises it was making and placed the first piece of advertising on its users’ feeds. The ad, promoting Universal’s Ouija, was placed in the “Recent Stories” section, available to any and all Snapchat users for twenty-four hours if they decided to view it—and gone on […]

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YouTube Works With Lionsgate to Promote ‘Hunger Games’

YouTube has touted the marketing opportunities its site provides for a long time; beyond ads, YouTube has encouraged brands to consider chances like product placement and more. The video site is taking its commitment to helping brands market with its most recent project: a five-part branded series promoting the third Hunger Games movie. The five-episode […]

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