Report Says 66% of Email Opens Occur on Mobile Devices

In its third quarter “Consumer Device Preferences Report,” Movable Ink highlighted statistics that show that email opens on desktops are becoming rarer—a trend that is important for email marketers to keep in mind. According to the report, nearly half of all email opens are happening on smartphones—and another 17 percent on tablets. While some have […]

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Report Says Consumers Spend More Time on Mobile than TV

According to a report by Flurry, the mobile ad network recently acquired by Yahoo, consumers spent more time on mobile devices than watching TV for the first time last quarter. While this doesn’t necessarily mean that TV is on the way out, it means that for brands looking to maximize their advertising impact—not only in […]

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Facebook Announces Crackdown on Overly Promotional Posts

Late last week, Facebook announced that it is working on a tweak to its News Feed algorithm that will allow it to punish overly-promotional content in organic posts from brands. The announcement cited feedback from users who complained that branded posts contain content that is frequently indistinguishable from ads. Starting in January, Facebook says that […]

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Mobile Presence Is More Important Than Ever This Holiday Season

Forward-thinking companies have been working to make their sites mobile-friendly for a few years now; and recent hinting from Google and other tech companies only underscores the need for brands to ensure that their site is going to translate well to the new medium—particularly this holiday season. With consumers doing more and more research on […]

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